Ara
Movers and shakers: Sainsbury's, Twitter, Bountiful Cow, Condé Nast, Adam & Eve/DDB and more Kaynak:   campaign   Ekleyen:  Ali Malaz   01-22-2017 10:32:07
Sainsbury's marketing director, Sarah Warby, is stepping down after five years leading the supermarket's marketing function. She will leave next month without a job to go to. As a result, the marketing team will be restructured. ...


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Blockchain: what is it and what does it mean for development? Kaynak:   The Guardian   Ekleyen:  Hidayet Şahin   01-21-2017 09:27:42
Around $1bn was invested into blockchain in 2016, but how can the technology most famous for Bitcoin be used in development and humanitarianism?...


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İstanbul Ticaret Üniversitesine Nezaket ZiyaretiKaynak:   CDO Turkey   Ekleyen:  Dr. Adnan Veysel Ertemel   01-20-2017 12:08:23
CDO Turkey İcra Kurulu Başkanı Bülent Kutlu , İstanbul Ticaret Üniversitesine nezaket ziyaretinde bulundu.

Toplantıda Ticaret Uygulama Merkezi Başkanı aynı zamanda üniversite genel sekreter yardımcısı Adnan Eceviş , üniversitenin değerli akademisyenleri Dr. Adnan Veysel Ertemel ve Dr. Ali Küçükçolak yer aldılar.

Dijital Dönüşüm ve Dijital Dönüşüm Liderleri (CDO) hakkında görüş alışverişi yapılan toplantıda özellikle kamunun Dijital Dönüşüme hazır olması gerektiği vurgulandı. Ülke geleceğinde Dijital Dönüşümün çok önemli faydalar getireceği , dönüşümü başarıyla uygulayan ülkelerin lider ülkeler konumuna gelirken aynı zamanda bilgi toplumuna dönüşeceği konuşuldu. ...
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MarTech Overwhelm Syndrome: A Growing Concern Among B2B Marketing Executives Kaynak:   Business 2 Community   Ekleyen:  Menekse Ezgi   01-20-2017 09:38:26
Do you suffer from Martech Overwhelm Syndrome? If so, you’re not alone. ...


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Is marketing technology heading into a really boring year? Kaynak:   Marketing Dive   Ekleyen:  Pelin Güner   01-19-2017 09:22:31
Following 2016's monumental new offerings, the space might be seeing more of a simmer than an innovation spark. ...


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Digital will disrupt insurance the way it disrupted the travel industry: Martijn de Jong, Chief DigiKaynak:   CIO   Ekleyen:  Gazi Demirci   01-18-2017 09:17:37
When Martijn de Jong first came to India in 2003, he was curiously fascinated by the country. The trip opened up a whole new world of diverse cultures to him. It was also the time when India was awakening to a new dawn full of possibilities. ...


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Digital Transformation Or Digital Free Fall: What Every CEO Must KnowKaynak:   Forbes   Ekleyen:  Bülent Kutlu   01-17-2017 09:15:51
Every organization occupies a unique place on the spectrum of digital transformation. Whether they have an accurate perception or understanding of what that means to their business is the bigger concern. Some see digital as little more than a portfolio of projects or initiatives to be implemented, others as a problem to be solved or an opportunity to be exploited, and yes, there are always those who fail to see it at all. The special ones, they see it as a chance to create advantage, to deliver value and to innovate at scale....


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5 tech trends that will change the world in 2017 Kaynak:   Digital Trends   Ekleyen:  Tipi Ergün   01-16-2017 09:14:59
As the world gets more populated, and in turn our natural resources and our climate are stretched to the limit, how and what we eat will change as the year rolls on. The world needs to think of ways to feed itself, and the answer might be mixed into synthetic food. ...


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Sosyal Medyanın Toplumsal Kaos Yaratma Gücü Göz Ardı Edilmemeli!Hazırlayan:   Erkan Terzi      İnternet SitesiEkleyen:  Erkan Terzi   01-15-2017 10:23:52
21 Mart 2016 / Marketing Türkiye – Ülkemiz zor bir dönemden geçiyor, bugün gazetelerde, online sitelerde ana başlıklardan biri de sosyal medya terörüydü...


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Top 10 Trends That Will Transform Digital Marketing In 2017Kaynak:   Forbes   Ekleyen:  Tuğba Ertan   01-15-2017 09:43:45
Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial intelligence to expectations of instant communications, Stacy DeBroff, CEO and founder of Influence-Central, shares her take on the social and digital marketing horizon, based on her research and work with over 350 national brands last year....


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