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New study reveals impact of technology and analytics on marketingKaynak:   Tech City News   Ekleyen:  Funda Demirel   08-02-2016 09:00:26
Research by DataXu highlights importance of Chief Marketing Technologist (CMT) role & technology challenges for UK and international senior marketers...


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Cloud Vendors, The Great Disruptors, Face Disruption From BlockchainKaynak:   Forbes   Ekleyen:  Adnan Eceviş   08-01-2016 09:16:06
“Embedded” finance: While blockchain creates greater speed and efficiency in financial transactions, “the long-term blockchain vision is of markets that run by themselves, with finance embedded directly into the natural activities occurring within those markets,” the report’s authors suggest....


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Introducing the “Influencer Marketing Technology Landscape”Kaynak:   Marketing Land   Ekleyen:  Halime Gökdemir   07-31-2016 09:11:15
How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space....


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NYC’s chief digital officer Jessica Singleton is heading to business schoolKaynak:   TechCrunch   Ekleyen:  Atıf Ünaldı   07-30-2016 09:00:22
This is Jessica Singleton’s last week as chief digital officer of the City of New York.

Singleton became the city’s digital director in January 2014, then took on an expanded role as chief digital officer last year — at the time, Mayor Bill de Blasio’s administration said she would “encourage public participation in City-led technology initiatives, focus on outreach to the tech community, and direct citywide digital policy.” ...


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IPG Mediabrands names new chief digital officerKaynak:   Marketing İnteractive   Ekleyen:  Evren Ünal   07-29-2016 09:13:15
IPG Mediabrands has named Scott McBride as the chief digital officer of APAC. In this newly-created position, McBride will drive innovation and adaptability of Mediabrands’ digital product to its key global and regional clients....


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Chief digital officers can bring innovation, but the company has to get behind their ideasKaynak:   Finextra   Ekleyen:  Yakup Doğan   07-28-2016 09:09:13
The number of companies employing a chief digital officer (CDO) to drive their technological development is soaring, and the financial services sector is getting in on the act. ...


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The Platform of Things: The Mega IoT Platforms Land GrabKaynak:   Forbes   Ekleyen:  Hatice Özcan   07-27-2016 09:07:21
Will Platforms Become Commodities?

Platforms are important for IoT market growth because they standardize key functions such as application development, connectivity and device management. ...


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Key Digital Transformation Challenges CMOs Must OvercomeKaynak:   Entrepreneur   Ekleyen:  Müge Yalçın   07-26-2016 09:10:23
What is Digital transformation? Businesses often go through transformation when they have failed to innovate and evolve. When a business evolves with its market, continually refreshing its products, services and proposition, reaching new customers and growing the value of existing ones, it doesn’t need to transform as drastically....


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Epix Names Jonathan Dakss As Chief Digital OfficerKaynak:   Deadline Hollywood   Ekleyen:  Didem Dinçer Başer   07-25-2016 09:03:13
Epix just named Jonathan Dakss as Chief Digital Officer, reporting directly to Rob Sussman, GM and EVP, Business Operations and Strategy. His hiring comes following the arrest in April of Epix’s former digital chief Emil Rensing who was accused of defrauding his company more than $8 million. Specifically, he was hit with two counts of aggravated identity theft and wire fraud. Epix is owned by Viacom, MGM and Lionsgate....


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Blok zinciri (blockchain) nedir?Kaynak:   LinkedIn   Ekleyen:  Eda Önsel   07-24-2016 09:10:33
Bitcoin ve benzeri şifreli dijital para birimleri sayesinde duymaya başladığımız blok zinciri kavramı, paranın geleceğine doğru uzanan önemli bir teknoloji olabilir. Gelin bu teknolojiyi yakından tanıyalım....


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