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True Facts About Teens and MediaKaynak:   VISUALISTAN   05-03-2015 10:52:16
The meteoric rise in technology over the past three decades has completely changed the relationship between teens and media. Teens are often the first group to adopt a new technology because at that younger age it’s easier for them to pick up new things, but now it seems that every new generation of teens is equipped with a different social skill set based on the advances of technology. It’s amazing to see how far teens and media have come — and to imagine where they’ll go next....


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CONTENT MARKETING STRATEGYKaynak:   VISUALISTAN   05-02-2015 03:30:20
How can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor: ...


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Chief digital officer vs. chief data officer: Who will win the day?Kaynak:   TechTarget / SearchCIO   05-01-2015 07:44:58
Will the chief digital officer outlive the chief data officer? Where should data experts draw the line in the sand on data quality? The Data Mill reports....


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Gelecek çok güzel olacak, akıllı ve dengeli ilerlersekKaynak:   Digital Age   04-30-2015 03:21:24
Daha önceki zamanlarda bir veya iki alanda çok hızlı bilimsel gelişmeler yaşanırken, bugünlerde çok farklı alanlarda çok daha fazla inovasyon görülüyor. Bunlar yaşam bilimleri alanındaki gelişmeler, malzeme bilimleri alanındaki gelişmeler, akıllı cihazlar devrimi ve yapay zekâ devrimi...


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2015 Telecommunications TrendsKaynak:   Strategy&   04-29-2015 06:11:55
Wired and wireless carriers confront a rapidly shifting technology landscape in which small steps toward digitization are no longer enough....


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The 'Age Of The Customer' Is Here. What Are You Doing About It?Kaynak:   CMO by adobe   04-28-2015 04:55:03
Arguably since the dawn of business, companies have been operating in the age of the seller, where they control the product, marketing, and customer experience. However, the proliferation of digital, along with the plethora of channels and platforms that have come to the marketplace, are shifting control from businesses to customers. It is the customer who now controls access to information and the customer experience. ...


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Web psikologu Nathalie Nahai 2.bölümKaynak:   YouTube   04-27-2015 03:02:30
27 Mayıs 2014'te gerçekleşen "yeni ana akım dijital" temalı Digital Age Summit konuşmacılarından Nathalie Nahai'nin vidinfografik çalışmasının ikinci bölümü...


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The Four Horsemen / Scott GallowayKaynak:   DLD   04-26-2015 02:03:51
Scott Galloway probably set a record at DLD15, going through 90 slides in 900 seconds in his talk on the four internet giants, Amazon, Apple, Facebook and Google. Galloway is a professor at NYU Stern and founder of the think tank L2, a member-based business intelligence service that benchmarks the digital competence of brands. ...


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Digital&Media Predictions 2015Kaynak:   Slideshare   04-25-2015 16:48:17
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year...


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Consumer are the Center of the Marketing Technology StormKaynak:   Marketing. Technology. Inspiration.   04-24-2015 09:32:18
Mayur Gupta, global head, marketing technology, Kimberly-Clark Technology has been growing exponentially for many years now. Consumer options are directly tied to this growth. Marketers have been intensely focused on keeping pace with new channels and technology, and this focus has been a crucial element in the rise of the marketing technologist. However, when it comes to innovating in this new role, the key to success lies in the consumer, not necessarily the technology...


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