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Infographic: Exploring current digital marketing trendsKaynak:   Innovation Enterprise   Ekleyen:  Kam Nazer   10-22-2018 09:30:55
As the digital landscape evolves, marketers are discovering ever more innovative strategies to ensure relevancy and success. Statistics Portal analyzed US chief marketing officers (CMOs) digital marketing ad spend in comparison to traditional methods from 2012–18, which revealed that their spend would increase by 12.3% over the time period, while their offline ad spend efforts would decline by 1.2% over the same period....


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Pandora Chief Digital Officer: Omnichannel should be a “natural evolution” for retailersKaynak:   İnternet Retailer   Ekleyen:  Dr. Adnan Veysel Ertemel   10-19-2018 10:00:52
Earlier this year Danish retailer Pandora announced a new 5-year strategy which put digital right at its centre, focusing on creating a “digitalised brand experience” and “winning in omnichannel retail”....


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Zimnat’s Chief Digital Officer Tendayi Chirokote discusses the company’s digital transformationKaynak:   Gigabit   Ekleyen:  Hidayet Şahin   10-17-2018 09:00:12
Zimnat’s Group Chief Digital Officer Tendayi Chirokote on the challenges he faced transforming the digital culture of the Zimbabwean life assurance company...


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Chief digital officer or CIO? If the cap fits...Kaynak:   CMO Australia   Ekleyen:  Emre Bilgi   10-16-2018 07:00:27
Australian CIO of New Era Cap Co shares his journey to bring technology to business and why his title has been a big subject of debate...


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Superbet hires chief digital officer to replace Jamie HartKaynak:   EGR Global   Ekleyen:  Mustafa Saka   10-15-2018 02:00:46
EGR understands Marcello Magaletti, formerly of Paddy Power and Uber, will officially start his new role on 10 September...


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AES Appoints Sanjeev Addala Chief Information Digital OfficerKaynak:   MarketWatch   Ekleyen:  Berkay Güner   10-14-2018 07:30:31
The AES Corporation AES, -2.57% today announced the appointment of Sanjeev Addala to the newly created position of Chief Information Digital Officer (CIDO). Addala joins AES from GE Renewable Energy, where he served as Chief Digital Officer since 2016....


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Anca Stefan appointed Chief Digital Officer Russia and Kazakhstan at L’OréalKaynak:   Business Review   Ekleyen:  Evrim Bayam Pakiş   10-13-2018 07:10:18
Starting November 1st, Anca Stefan, Digital and Consumer Intelligence Manager L’Oréal Romania, will become Chief Digital Officer for Russia and Kazakhstan at L’Oréal. She is the second Romanian citizen to be promoted among the company at an international level this year and the first one to have a position in the board....


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Pfizer appoints chief digital officer in boardroom shakeupKaynak:   pharmaphorum   Ekleyen:  Mehmet Demir   10-11-2018 00:20:36
Pfizer has appointed a chief digital officer because of the growing importance of digital technology in R&D and business process, as part of a boardroom shake-up...


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CDO interview: Andrei Belevtsev, Gazprom NeftKaynak:   ComputerWeekly   Ekleyen:  Bülent Kutlu   10-10-2018 09:00:57
Russian oil giant will harness the latest technologies right across its business, says chief digital officer...


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Petrofac Appoints Chief Digital OfficerKaynak:   OilVoice   Ekleyen:  Ali Malaz   10-09-2018 10:00:44
Petrofac has appointed Fady Sleiman Chief Digital Officer as the oilfield services company continues its digital transformation....


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