The many benefits of a CIO-CMO allianceKaynak:   The Enterprisers Project   Ekleyen:  Mustafa Saka   02-26-2016 12:38:49
I have a close working relationship with the chief marketing officer at the American Cancer Society, and that has enabled us to collaborate on several key initiatives and concepts that greatly benefit the Society. The approach has paid huge dividends. Here are just a few:

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