Digital is Driving the Desire for More Collaboration Between Senior Marketing and IT LeadersKaynak:   Accenture   06-28-2015 19:41:02
CMOs and CIOs are interested in working together, and digital opportunities may be the reason behind it.

Despite agreeing on a common digital agenda, senior marketing and IT leaders are still struggling to work together well. While 43 percent of marketers and 50 percent of IT leaders think their relationship with the other has improved over the past year, less than one-quarter (23 percent) of marketers think the level of collaboration between CMOs and CIOs and their organizations is at or approaching the “right level” now. A full 45 percent of CMOs believe more collaboration is needed with the CIO—a 22-point gap.

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