Is There Such Thing As Bad Data?Kaynak:   CMO by adobe   Ekleyen:  Tuğba Ertan   09-29-2015 06:58:23
As marketers, we’re all familiar with the term “big data”–but what about “bad data”?

According to marketing experts, bad data leads to bad decisions, which could result in bad use of marketing dollars. That was the consensus of this week’s “ Wants To Know,” for which we reached out to executives for a better idea of what makes good data, what qualifies as bad data, and how to identify it.

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