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| Kaynak: CMO by adobe 07-18-2015 03:17:28 |  As we begin the second half of 2015, marketers continue to build on a number of trends we spotted here in December, such as the triumph of programmatic advertising, the new normal of TV cord-cutting, and the Millennial generation finally acting its age. A few other forecasts, however, such as the increased regulatory focus on data, have not quite panned out.
Looking ahead, don’t expect overall media budgets to shift significantly in the next six months— unless it is to dedicate more to mobile and online video. Without the World Cup or Olympic games overseas, and without elections in the U.S. until next year, ad spending doesn’t have many headwinds.
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