L’Oréal’s chief digital officer on its 24 brands and their digital makeoverKaynak:   Marketing İnteractive   Ekleyen:  Tuğba Ertan   05-12-2018 09:00:03
Larry Luk, chief digital officer, L’Oréal oversees the digital division of some 24 brands under the L’Oréal umbrella in Hong Kong – a momentous task. Marketing’s Carlos Bruinsma sits down with Luk to pick his brain on how he continuously pushes his brands forward in one of the most saturated markets in one of the most cutthroat industries.

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