There Are 4 Futures for CMOs (Some Better Than Others)Kaynak:   Harvard Business Review   Ekleyen:  Tuğba Ertan   09-15-2017 09:20:54
There are some new faces these days in the boardroom. They have new titles like Chief Customer Officer, Chief Revenue Officer, Chief Digital Officer, and Chief Experience Officer. These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Our conversations with marketing leaders suggest that CMOs are indeed at a crossroads with four potential paths: up, over, down, or out.

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