How You Use Attribution Analysis for Stronger Marketing InsightKaynak:   DK New Media   03-09-2015 05:27:15
The number of touch points through which you interact with customers — and the ways they encounter your brand — has exploded in recent years. In the past, the choices were simple: you ran a print ad, a broadcast commercial, maybe direct mail, or some combination. Today there is search, online display, social media, mobile, blogs, aggregator sites, and the list goes on

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