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Optimizing Your Multichannel Media MixHazırlayan:   Özgür Doğan      Pazarlama Direktörü, Hepsiburada.com02-12-2015 04:09:25
First, the good news : Marketers typically have an abundance of historical campaign data. Marketing partners gather information from direct programs, media planners capture mass marketing presence, and sales knows who bought and when.


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