CDO Turkiye

Even the Fortune 500 companies we worked with had (simply put) crappy data. Why, we wondered, could nobody get this right?

Retailers & distributors were getting their data largely from suppliers that could not meet their demands, but – peeling back the onion – it was clear that the game was rigged against suppliers.

Walmart wants an HTML description that’s no more than 4000 characters, but Amazon wants a 2000 character description without HTML. Walgreens wants 950x950 gifs but Ebay needs a bigger zoom image. Multiply these requirements by thousands of products and hundreds of retailers and it’s simply impossible for a brand to get it 100% right.

Not to mention that copying & pasting data between spreadsheets is not a fun way to spend your day.

We started Salsify to make creating, managing, and exchanging great product information – especially rich marketing copy and extended attributes – easy, efficient, and even fun.

Our goal is to build a global network through which product information flows between companies instantly, seamlessly, and without hassle.

At heart we’re technologists that built our careers in e-commerce and love retail, both brick and click. We’re building a product that’s technologically very powerful and usable by marketers, buyers, merchants, and salespeople without PhDs in computer science.

We’ve come a long way since starting in a Boston basement in late 2012, and now have great, happy customers across the entire supply chain, from brands to distributors to retailers to marketplaces.

Our investors - which include two of the USA’s top investors in cloud technology, David Skok of Matrix Partners and Ric Fulop of North Bridge Venture Partners – are just as excited about our vision as we are.

There is still a lot of road to run to build Salsify’s global network, but we’ve already come a long way.