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| | | | Kaynak: Forbes 01-17-2015 06:39:35 |  Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon.
In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs....
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| | | | Kaynak: CIO 01-23-2015 15:29:47 |  Whether you think it's part of a transitional period or here for the long-term, the Chief Digital Officer role is gaining ground as more conventional companies look to invest in an enterprise-wide digital transformation...
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| | | | Kaynak: Gartner 01-25-2015 05:53:06 |  The CIO is more qualified than most for the emerging position of Chief Digital Officer (CDO) as they have an intimate and operational understanding of how the enterprise and customers use technology. CIO experience is a strength, but in an area that is off target for the way the popular media, among consultants and in many executive teams position the CDO role. A CIO needs to make the CDO their own if they hope to make their case.
Technology > IT. The CDO is about how technology will support growth. The CIO has been about how IT will reduce, control and manage cost. The two questions are not mutually exclusive but its not immediately obvious that being good at one means tha...
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| | | | Hazırlayan: Hakan Aran Dijital Bankacılık Başkan Yardımcısı , İş Bankası01-26-2015 01:43:55 |  I am sure that each and every one of us has many different answers for today’s most popular question "what's digital banking". First of all we should know that the digital banking is nothing else than adapting the banks to everyday lives of their customers which are becoming more and more digital....
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| | | | Hazırlayan: Bülent Kutlu CEO, Mentee Turkey01-27-2015 08:10:08 |  2015 yılının henüz başlarındayız. Yazdığım bu makaleyi 2015 senesi sonunda okuduğumuzda dijital pazarlama trendleriyle ilgili önemli değişimleri yaşamış olacağımızı düşünüyorum.
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| | | | Kaynak: The Inovation Enterprise 01-28-2015 11:23:37 |  "Content, Digital ROI & Platform Integration"
Speakers Include :
*SVP, Global Strategy / National Geographic
*CIO / The New York Times
*SVP, Digital / Time Inc.
*VP, Marketing / US Bank
*VP & GM / Interactive
NEW YORK
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| | | | Kaynak: Forbes 01-29-2015 11:36:10 |  As digital disruption impacts every industry, the emerging role of chief digital officer (CDO) is becoming increasingly important.
According to a recent survey by Harvey Nash, some 7 percent of companies polled–and 16 percent of companies with IT budgets greater than $100 million–already have chief digital officers in place. In fact, about half of the Fortune 500 will appoint a CDO by 2016, predicts Constellation Research, a San Francisco-based research firm focused on digital disruption....
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| | | | Kaynak: Chief Digital Officer 02-05-2015 07:33:34 |  “Predicting the corporate demand for chief digital officers is turning out to be a tough task. On one hand, a report released today from research firm Forrester suggests that most firms that have not already hired a CDO are not planning to do so over the next year. That is in contrast to a report released last October from fellow research from IDC, which predicted that, within five years, roughly 60 percent of CIOs would be supplanted by CDOs.”...
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| | | | Kaynak: Constellation Research 03-17-2015 03:53:16 |  The Chief Digital Officer Navigates Digital Disruption…
Chief Digital Officers serve as a leader who is wholly responsible and ultimately accountable for driving digital business transformation.
As identified by Constellation in its’ recent report on the “Case For the Chief Digital Officer”, Constellation expects this executive to report directly to the CEO and bridge the gap between marketing and IT at a corporate level, rather than report into either existing function. Why? The CDO needs to maintain focus above the legacy responsibilities of marketing communications and enterprise technology architecture. Current C-suite residents may argue that a CDO would be assis...
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| | | | Hazırlayan: Mehmet Demir Genel Müdür , Netax Tech04-11-2015 05:03:57 |  CDO Turkey kurucularından ve LC Waikiki Bilgi Teknojileri Direktörü olan Mehmet Demir, Pan European Strategy Forum Retail toplantısına ana konuşmacı olarak katılıyor....
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