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| | | | Kaynak: Innovation Enterprise Ekleyen: Kam Nazer 10-22-2018 09:30:55 |  As the digital landscape evolves, marketers are discovering ever more innovative strategies to ensure relevancy and success. Statistics Portal analyzed US chief marketing officers (CMOs) digital marketing ad spend in comparison to traditional methods from 2012–18, which revealed that their spend would increase by 12.3% over the time period, while their offline ad spend efforts would decline by 1.2% over the same period....
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| | | | Kaynak: Marketing İnteractive Ekleyen: Duygu Omak 01-08-2019 06:00:41 |  Jenny Tay (pictured), 11street’s CMO, spent 15 years at Pictureworks, a photo imaging services company for renowned theme parks worldwide, before joining 11street. At Pictureworks, Tay was part of the team that propelled the company from a start-up to a well-known brand attuned to the changing needs of the digital industry....
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| | | | Kaynak: Business Wire Ekleyen: Burcu Guldemet 01-18-2019 06:00:01 |  Sallie Mae formally SLM Corporation, the nation’s saving, planning, and paying for college company, today named Donna Vieira executive vice president and chief marketing officer, effective immediately. Vieira will oversee product development, sales, marketing, government relations, and communications for Sallie Mae’s consumer businesses, including private student loans, retail banking, personal loans, and credit cards....
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| | | | Kaynak: The Drum Ekleyen: Pelin Güner 01-25-2019 06:00:04 |  L'Oreal has promoted UK chief digital officer Nick Buckley to chief marketing officer of Nordics....
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| | | | Kaynak: Business Wire 02-13-2019 06:00:27 |  e.l.f. Beauty (NYSE: ELF) today announced the appointment of Kory Marchisotto as Chief Marketing Officer, effective later this month. Ms. Marchisotto will report to Tarang Amin, Chairman and Chief Executive Officer of e.l.f. Beauty....
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| | | | Kaynak: Globe News Wire Ekleyen: Evrim Bayam Pakiş 02-14-2019 06:00:42 |  BankMobile, a division of Customers Bank, and America’s largest and fastest-growing mobile-first bank, named Regine Fiddler as Chief Marketing Officer and Joseph Krzemienski as Chief Experience Officer. In her role, Fiddler will oversee all of BankMobile’s marketing strategies and initiatives. Krzemienski will manage BankMobile’s interactions with its customers and external stakeholders....
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| | | | Kaynak: Carolina Panthers 02-27-2019 06:00:05 |  CHARLOTTE – Meredith Starkey, a proven marketing leader with nearly 20 years of experience building brands, has joined the Carolina Panthers as Chief Marketing Officer....
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| | | | Kaynak: Auto / Economic Times 03-04-2019 06:00:29 |  Jain will lead overall brand, marketing and demand-generation efforts at Mavyn as the firm enters its next phase of growth and expansion....
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