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| | | | Kaynak: The Drum Ekleyen: Menekse Ezgi 12-18-2016 09:09:45 |  It’s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a “digital company, but not just to put ads in social media”....
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| | | | Kaynak: ZDNet Ekleyen: Tuğba Ertan 01-08-2017 09:13:43 |  A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?...
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| | | | Kaynak: Advertising Age Ekleyen: Yeliz Oluk 04-23-2017 09:09:26 |  You've surely seen those eye charts trying to organize hundreds of marketing technology vendors by category. There are the iconic Lumascapes by Terence Kawaja. And there's my own Chiefmartec.com marketing technology landscape, which last year organized 3,874 martech solutions on a single slide. ...
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| | | | Kaynak: Adweek Ekleyen: Tipi Ergün 05-04-2017 09:54:04 |  For years, the CMO was someone who rose through the ranks of a brand, gaining familiarity with the company’s story while building relationships with agencies and media partners to develop and execute what they felt was a successful strategy....
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| | | | Kaynak: diginomica Ekleyen: Yeliz Oluk 06-21-2017 08:57:49 |  Is it time to shake up marketing? Jared Blank of Bluecore says yes. Should the CMO report to a CDO of some flavor – a chief officer that heads up the digital experience? Barb Mosher Zinck looks at the reasoning behind a marketing department rethink. Her take involves the tricky balance of data and storytelling....
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| | | | Kaynak: grbj.com Ekleyen: Tipi Ergün 07-13-2017 09:54:26 |  A local health insurer has promoted from within to fill the role of chief marketing and digital officer.
Grand Rapids-based Priority Health, a part of Spectrum Health, said last month it appointed Krischa Winright to the position....
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| | | | Kaynak: Forbes Ekleyen: Hidayet Şahin 09-08-2017 09:00:10 |  According to a new study published by SAP Center for Business Insights conducted in collaboration with Oxford Economics, the common approach of hiring chief digital officers (CDO) may not be the secret to implementing successful digital transformation initiatives....
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| | | | Kaynak: Harvard Business Review Ekleyen: Tuğba Ertan 09-15-2017 09:20:54 |  There are some new faces these days in the boardroom. They have new titles like Chief Customer Officer, Chief Revenue Officer, Chief Digital Officer, and Chief Experience Officer. These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Our conversations with marketing leaders suggest that CMOs are indeed at a crossroads with four potential paths: up, over, down, or out....
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| | | | Kaynak: Traction News Ekleyen: Bülent Kutlu 09-23-2017 09:25:48 |  Goodyear Tire announced two new leadership appointments for its North America consumer business. Mike Dwyer has been named chief marketing officer, and Mike Dauberman has been named chief digital officer. Both appointments are effective immediately, and both leaders report to Scott Rogers, who was recently named president, North America Consumer, for Goodyear....
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