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Five Years From Now, CMOs Will Spend More on IT Than CIOs DoKaynak:   Forbes   01-17-2015 06:39:35
Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon.

In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs....


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Top 10 Customer Engagement Tips from Ad Agency Chief Digital OfficersKaynak:   CDO Club   01-25-2015 06:06:28
“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel held at the 2014 CDO Summit at the Time Warner Center in New York City on April 23, 2014...


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8 things CMOs should know about CDOsKaynak:   CMO Australia   01-27-2015 04:57:04
We take a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers...


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Dijital Pazarlamanın Yeni Denklemi CDO = CMO + CIO ?Hazırlayan:   Bülent Kutlu      CEO, Mentee Turkey01-27-2015 08:10:08
2015 yılının henüz başlarındayız. Yazdığım bu makaleyi 2015 senesi sonunda okuduğumuzda dijital pazarlama trendleriyle ilgili önemli değişimleri yaşamış olacağımızı düşünüyorum.
...


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Chief Digital Officer Forum / 9 NisanKaynak:   The Inovation Enterprise   01-28-2015 11:09:15
"Creating Brand Longevity With Digital"

Speakers Include :

*Head of Digital / Samsung
*Chief Digital Officer / General Electric
*CIO / The Southbank Centre
*CMO / Liverpool FC
*Chief Digital Officer / The Home Office

LONDON ...


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Digital Strategy Innovation Summit / 19 MartKaynak:   The Inovation Enterprise   01-28-2015 11:23:37
"Content, Digital ROI & Platform Integration"

Speakers Include :

*SVP, Global Strategy / National Geographic
*CIO / The New York Times
*SVP, Digital / Time Inc.
*VP, Marketing / US Bank
*VP & GM / Interactive

NEW YORK ...


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Monday's Musings: Who Gets To Be A Chief Digital Officer?Kaynak:   Constellation Research   03-17-2015 03:53:16
The Chief Digital Officer Navigates Digital Disruption…

Chief Digital Officers serve as a leader who is wholly responsible and ultimately accountable for driving digital business transformation.

As identified by Constellation in its’ recent report on the “Case For the Chief Digital Officer”, Constellation expects this executive to report directly to the CEO and bridge the gap between marketing and IT at a corporate level, rather than report into either existing function. Why? The CDO needs to maintain focus above the legacy responsibilities of marketing communications and enterprise technology architecture. Current C-suite residents may argue that a CDO would be assis...


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GELECEK NESİL CMOKaynak:   Pazarlamasyon.com   03-21-2015 06:15:15
Stratejik Pazarlama Yönetimi eğitim programının amacı, pazarlama alanında deneyim sahibi ve bu alanda kariyerini geliştirmeyi hedefleyen iş dünyası profesyonellerini, En Üst Seviye Pazarlama Yöneticisi (CMO) rolüne hazırlamak, güncel dünya trendlerine hakim ve güçlü liderlik özelliklerine sahip CMO’lar yetiştirmektir. ...


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The chief marketer of 2016Kaynak:   CMO Australia   03-29-2015 01:57:00
Based on findings from multiple studies, data-driven insights are predicted to dominate the world of the CMO in 2016.

What will the future of marketing and the role of the CMO look like in 2016? What marketing tools will be employed? How will marketing metrics be applied? Will data-driven marketing fulfill its potential?...


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Why This CEO Became A CMO InsteadKaynak:   CMO by adobe   04-27-2015 03:29:10
A CEO choosing to become a CMO? It seems counterintuitive. Articles today usually focus on the reverse—how CMOs are ascending to CEO roles....


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