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| | | | Kaynak: Forbes 01-29-2015 11:36:10 |  As digital disruption impacts every industry, the emerging role of chief digital officer (CDO) is becoming increasingly important.
According to a recent survey by Harvey Nash, some 7 percent of companies polled–and 16 percent of companies with IT budgets greater than $100 million–already have chief digital officers in place. In fact, about half of the Fortune 500 will appoint a CDO by 2016, predicts Constellation Research, a San Francisco-based research firm focused on digital disruption....
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| | | | Kaynak: McKinsey & Company 01-30-2015 03:59:10 |  CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises.
As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.
This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure. Respondents also suggest that organizational alignment is critical to seeing real business impact from digital.
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| | | | Kaynak: CDO Club 02-01-2015 04:09:24 |  Gone are the days when companies could succeed in engaging their audience with the blunt equivalent of a megaphone.
Billboards and press releases have become expensive background noise when compared to the numerous, innovative ways a company can deliver its story and content using digital engagement.
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| | | | Kaynak: Chief Digital Officer 02-05-2015 07:33:34 |  “Predicting the corporate demand for chief digital officers is turning out to be a tough task. On one hand, a report released today from research firm Forrester suggests that most firms that have not already hired a CDO are not planning to do so over the next year. That is in contrast to a report released last October from fellow research from IDC, which predicted that, within five years, roughly 60 percent of CIOs would be supplanted by CDOs.”...
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| | | | Hazırlayan: Bülent Kutlu CEO, Mentee Turkey02-09-2015 03:49:27 |  Tekstil ve Hazır Giyim sektörü ülkemizin en güzide belki de en önemli sektörü. Hazır Giyimde 2014 yılında yaklaşık 19 milyar dolarlık bir ihracatımız oldu. Yani ülkemizin cari fazlası veren sektörü.
Sektörün hoşuma giden diğer güzel yanı sektördeki saygı duyulan kişiler münasebetiyle birbirleriyle rekabet içinde olan firmalar kendi aralarında güzel ilişkiler ve dostluklar içinde. Sektör bu nedenle daha da güçlü ve akılcı hale gelmiş.
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| | | | Kaynak: Chief Digital Officer 02-15-2015 18:18:06 |  The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing...
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| | | | Kaynak: Chief Digital Officer 02-22-2015 04:05:06 |  When’s the last time you Googled yourself? While it may seem vain, it’s also smart, because that’s exactly what other people do before or after they meet you for the first time. If managed well, your digital profile therefore can play an important role in defining your personal brand, promoting corporate agendas, and helping you stand out in a crowded field.
The especially good news about your digital brand – or online reputation – is that you have a lot of control over which information is served up by Google and Bing about you....
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| | | | Kaynak: McKinsey & Company 02-22-2015 07:23:59 |  Consumers around the world are quickly adopting digital banking.
Incumbents only have a short period to adjust to this new reality or risk becoming obsolete....
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| | | | Kaynak: Chief Digital Officer 03-04-2015 05:08:15 |  Jessie Adcock is the Chief Digital Officer for the City of Vancouver, British Columbia, Canada.
Question 1: How do you define ‘digital strategy’?
I define ‘digital strategy’ as an enabling framework for transformation. A specific strategy allows organizations to focus their attention on common goals and to identify flagship outcomes from amongst those goals. A company with a digital strategy has a policy in place on where they want to go from a technology, workforce and customer experience standpoint. This enabling framework established a vision, creates momentum, helps diffuse internal resource conflicts and allows multiple business units to align efforts to the same ...
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| | | | Kaynak: Chief Digital Officer 03-15-2015 05:53:32 |  Christine Moorman is the Director of The CMO Survey and a senior member of the Marketing Area at The Fuqua School of Business at Duke University. ...
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