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CDO (CHIEF DIGITAL OFFICER) İLE İLGİLİ DÖKÜMANLAR .
 
Her ülkeye CDOKaynak:   BT Haber   01-21-2015 05:38:22
CDO=Chief Digital Officer. Şirketlerin tepe yöneticisi CEO gibi, ülkelerin sayısal gündemini yönetmek amacıyla bir Sayısal Eşgüdüm Sorumlusu.

Bu fikir, AB Sayısal Gündem Bakanı Neelie Kroes’tan çıktı. Onun teşvikiyle AB’de BİT girişimcileri Genç Yenilikçi Şirket Avrupa Liderler Klübü (Startup Europe Leaders Club) diye bir platform kurdular. Ve şu soruya yanıt aradılar...


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Why the Chief Digital Officer Role Is on the RiseKaynak:   CIO   01-23-2015 15:29:47
Whether you think it's part of a transitional period or here for the long-term, the Chief Digital Officer role is gaining ground as more conventional companies look to invest in an enterprise-wide digital transformation...


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Can the CIO be the Chief Digital Officer? Yes if they make the role their ownKaynak:   Gartner   01-25-2015 05:53:06
The CIO is more qualified than most for the emerging position of Chief Digital Officer (CDO) as they have an intimate and operational understanding of how the enterprise and customers use technology. CIO experience is a strength, but in an area that is off target for the way the popular media, among consultants and in many executive teams position the CDO role. A CIO needs to make the CDO their own if they hope to make their case.

Technology > IT. The CDO is about how technology will support growth. The CIO has been about how IT will reduce, control and manage cost. The two questions are not mutually exclusive but its not immediately obvious that being good at one means tha...


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Top 10 Customer Engagement Tips from Ad Agency Chief Digital OfficersKaynak:   CDO Club   01-25-2015 06:06:28
“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel held at the 2014 CDO Summit at the Time Warner Center in New York City on April 23, 2014...


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Big Data: 5 Top Companies and Their Plans for 2015Kaynak:   Smart Data Collective   01-27-2015 03:54:39
Big data is undoubtedly only going to get bigger in 2015. Last year saw it truly move into the mainstream as companies of all shapes and sizes started to get to grips with the possibilities, and this year will only see more of that.

Expect new product and service announcements from the established big names, as well as a flood of innovative start-ups hitting the headlines over the next 12 months ...


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8 things CMOs should know about CDOsKaynak:   CMO Australia   01-27-2015 04:57:04
We take a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers...


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Dijital Pazarlamanın Yeni Denklemi CDO = CMO + CIO ?Hazırlayan:   Bülent Kutlu      CEO, Mentee Turkey01-27-2015 08:10:08
2015 yılının henüz başlarındayız. Yazdığım bu makaleyi 2015 senesi sonunda okuduğumuzda dijital pazarlama trendleriyle ilgili önemli değişimleri yaşamış olacağımızı düşünüyorum.
...


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Chief Digital Officer Forum / 9 NisanKaynak:   The Inovation Enterprise   01-28-2015 11:09:15
"Creating Brand Longevity With Digital"

Speakers Include :

*Head of Digital / Samsung
*Chief Digital Officer / General Electric
*CIO / The Southbank Centre
*CMO / Liverpool FC
*Chief Digital Officer / The Home Office

LONDON ...


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Digital Strategy Innovation Summit / 19 MartKaynak:   The Inovation Enterprise   01-28-2015 11:23:37
"Content, Digital ROI & Platform Integration"

Speakers Include :

*SVP, Global Strategy / National Geographic
*CIO / The New York Times
*SVP, Digital / Time Inc.
*VP, Marketing / US Bank
*VP & GM / Interactive

NEW YORK ...


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How Chief Digital Officers Are Changing The Way Businesses Think About DataKaynak:   Forbes   01-29-2015 11:36:10
As digital disruption impacts every industry, the emerging role of chief digital officer (CDO) is becoming increasingly important.

According to a recent survey by Harvey Nash, some 7 percent of companies polled–and 16 percent of companies with IT budgets greater than $100 million–already have chief digital officers in place. In fact, about half of the Fortune 500 will appoint a CDO by 2016, predicts Constellation Research, a San Francisco-based research firm focused on digital disruption....


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