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| | | | Kaynak: Radikal Gazetesi Ekleyen: Mehmet Demir 00-00-0000 00:00:00 |  Geçtiğimiz yıllara kadar sadece büyük şirketlerde adını duyduğumuz "Kıdemli Dijital Müdürler" her geçen gün dijital dünyadan geri kalmak istemeyen şirketler tarafından keşfedilmeye devam ediyor. CEO'lar dönemi nasıl işletme dünyasında kendince bir devrim yaptıysa CDO'larda o devrimi içten yapıyorlar....
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| | | | Kaynak: ETCIO.com Ekleyen: Dr. Cebrail Taşkın 00-00-0000 00:00:00 |  (Brand Connect Initiative) A CDO can play a crucial role in helping the organisation achieve its core business objectives like retaining existing customers, reducing customer churn, differentiating service delivery and developing new markets....
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| | | | Kaynak: CIO 00-00-0000 00:00:00 |  “It will be seven years in the job in December, and while I’m very proud of what we’ve achieved - particularly New Zealand being deemed globally as a leading digital government - I think it’s time for someone else to lead this group into its next steps,” says Tim Occleshaw, deputy government chief digital office and deputy chief executive, Department of Internal Affair....
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| | | | Kaynak: PR Newswire 00-00-0000 00:00:00 |  Cengage Group, a global edtech company, has appointed Darren Person as Executive Vice President and Chief Digital Officer (CDO). With more than 20 years of experience in the technology industry, Person will lead Cengage Group's product technology and innovation organization, and ensure the company continues to deliver innovative solutions that enable learners and educators around the globe to achieve their goals....
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| | | | Kaynak: The Guardian 01-13-2015 09:06:17 |  Marketing and technology roles are converging as digital takes its place at the top table, creating a new role: chief digital officer ...
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| | | | Kaynak: Digital Summit Phoneix 01-16-2015 04:01:21 |  Digital Summit Phoenix is geared toward senior digital marketers, web strategists, Internet executives and creative professionals in the digital community.
The 2015 event promises a super-packed agenda with discussions and insightful case studies into topics such as content marketing strategies, social media innovation, B2B digital marketing strategies, multi-channel engagement and more.
Bonus: Scottsdale, Arizona in February may be the warmest spot in the U.S...
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| | | | Kaynak: ClickZ Live 01-16-2015 04:46:25 |  ClickZ New York is a leading search and social media marketing event in the industry for experienced marketing and advertising professionals.
Formerly known as SES, this expo holds nine events worldwide; however, the fan favorite seems to be ClickZ New York.
Marketing professionals, brand advertisers, agencies and business leaders converge here to learn more about the dynamic digital landscape....
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| | | | Kaynak: SES 01-16-2015 05:07:56 |  At SES London you'll get an overview of the latest tools, tips, and tactics in PAID, OWNED, EARNED, INTEGRATED MEDIA and BUSINESS INTELLIGENCE to streamline your marketing campaigns in 2015.
Focusing on all aspects of search and digital marketing, including content marketing, local and mobile optimisation, analytics, data-driven marketing, display, attribution, social advertising and more, SES is designed to help search specialists, digital marketers, brand advertisers, agencies and business leaders drive their businesses forward....
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| | | | Hazırlayan: Bülent Kutlu CEO, Mentee Turkey01-17-2015 05:46:25 |  CDO (Chief Digital Officer) pozisyonu artık her kurumsal şirket için önemli olmaya başladı.
2012 yılında sadece literatür olarak kullanılan terim daha ikinci yılını bitirdiği bugünlerde ülkemizde olduğu gibi tüm dünyada kendi gerçekliğini göstermeye başladı. En son Gartner raporlarına göre bazı bilgileri size özet olarak sunmaya çalışacağım.
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| | | | Kaynak: Forbes 01-17-2015 06:39:35 |  Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon.
In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs....
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