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| | | | Kaynak: Hürriyet Ekleyen: Menekse Ezgi 11-24-2016 15:17:11 |  Doğan Online ve Hepsiburada kurucusu ve Yönetim Kurulu Başkanı Hanzade Doğan Boyner, perakende sektörünün en büyük buluşması olan Perakende Günleri’nde bir konuşma yaptı. Hanzade Doğan Boyner, “Hepsiburada’yı perakendenin kaldıracı, bir tamamlayıcısı olarak görüyoruz. Pazaryeri ile perakende sektörü için birleştirici dönüşüm sağlayan bir iş modeli sunuyoruz” dedi....
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| | | | Kaynak: diginomica Ekleyen: Esin Beyaz 11-25-2016 09:29:54 |  Is the role of the marketing technologist in trouble? That’s one conclusion to ponder from reports on the state of martech. Barb Mosher Zinck assesses the data. One big issue: the marketing technologist without the breadth of skills needed for digital transformation. ...
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| | | | Kaynak: Forbes Ekleyen: Emre Bilgi 11-27-2016 09:05:16 |  5. Brands Will Increasingly Target Niche Markets Out of Necessity.
Online marketing is becoming more crowded; though the number of available consumers has remained more or less steady, millions of new businesses have flooded into the space for a piece of the pie. ...
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| | | | Kaynak: TechTarget / SearchCIO Ekleyen: Özge Coşkun 12-20-2016 09:14:51 |  For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach....
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| | | | Kaynak: Forbes Ekleyen: Nedim Kaya 12-21-2016 09:11:10 |  In addition to analytics and data, PRTech is being driven more and more by a shift in thinking where content is a key driver of lead generation, customer growth and, ultimately, revenue. And there is plenty of evidence that Earned media, typically driven by PR, has an outsized effectiveness. Those who acknowledge the connection between the various elements that make up a brand’s content landscape (Paid, Earned, Shared and Owned media) are the ones who understand the potential of this untapped space....
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| | | | Kaynak: ZDNet Ekleyen: Tuğba Ertan 01-08-2017 09:13:43 |  A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?...
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| | | | Kaynak: Forbes Ekleyen: Tuğba Ertan 01-15-2017 09:43:45 |  Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial intelligence to expectations of instant communications, Stacy DeBroff, CEO and founder of Influence-Central, shares her take on the social and digital marketing horizon, based on her research and work with over 350 national brands last year....
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| | | | Kaynak: Marketing Dive Ekleyen: Pelin Güner 01-19-2017 09:22:31 |  Following 2016's monumental new offerings, the space might be seeing more of a simmer than an innovation spark. ...
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| | | | Kaynak: campaign Ekleyen: Ali Malaz 01-22-2017 10:32:07 |  Sainsbury's marketing director, Sarah Warby, is stepping down after five years leading the supermarket's marketing function. She will leave next month without a job to go to. As a result, the marketing team will be restructured.
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| | | | Hazırlayan: Elif Kantekin Satış ve Pazarlama Müdürü, Remo AssistEkleyen: Yeliz Oluk 02-08-2017 08:07:26 |  Pazarlamacı diyince aklınıza ne geliyor? Size bir şey söyleyim mi benim aklıma hemen şu geliyor çünkü gördüğüm ilk pazarlamacı oydu ;
Benim jenerasyonum eminim hatırlayacaktır mahalle kültürüyle büyümüş biri olarak ister sokakta oyun oynarken isterse de balkonda bebeklerimizin saçlarına şekil verirken sokaklardan şu ses yükselirdi: Leğenci geldi hanııııımm! İşte biz plastik kovaları, tel süpürgeleri, bidonları satan o amcalara ''pazarlamacı'' derdik...
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