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| | | | Kaynak: Smart Company Ekleyen: Ersan Ertürk 10-03-2016 09:19:07 |  Sales and marketing technology – which trends should you pay attention to?
No wonder we are confused. The number of vendors providing advertising, marketing or sales technology “solutions” has exploded in the last couple of years, with this sector becoming a large, multi-billion dollar industry with revenues growing at double digit percentages annually.
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| | | | Kaynak: CustomerThink Ekleyen: Zafer Özçelik 10-27-2016 09:14:32 |  “Massive vendor consolidation?” you might ask hopefully. Well, not necessarily — at least not in aggregate. I’ll let you know if we’ve finally passed peak martech (as I not-quite-predicted last year) once I start working on the 2017 version of the marketing technology landscape. But ancedotally, I continue to learn about new marketing technologies every week....
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| | | | Kaynak: IBM Ekleyen: Ezgi Çizmeci 11-08-2016 09:08:07 |  In 2014, IBM started to transform our marketing based on analytics. In the process, we learned seven simple, practical, but remarkably effective truths....
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| | | | Kaynak: Forbes Ekleyen: Zafer Özçelik 11-13-2016 09:21:52 |  Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet....
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| | | | Kaynak: WIRED Ekleyen: Deniz Çörüslü 11-16-2016 09:32:02 |  Dystopian corporate surveillance threats today come at us from all directions. Companies offer “always-on” devices that listen for our voice commands, and marketers follow us around the web to create personalized user profiles so they can (maybe) show us ads we’ll actually click. Now marketers have been experimenting with combining those web-based and audio approaches to track consumers in another disturbingly science fictional way: with audio signals your phone can hear, but you can’t. And though you probably have no idea that dog whistle marketing is going on, researchers are already offering ways to protect yourself....
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| | | | Kaynak: MarketingTech Ekleyen: Mehmet Kürşad Demirkol 11-17-2016 09:11:10 |  Right now, the digital ad industry is facing an existential crisis.
Depending on who you ask, around a quarter of all internet users (at least in the US) use adblocking software....
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| | | | Kaynak: Pazarlamasyon.com Ekleyen: Aysu Sağdıç 11-17-2016 16:23:51 |  Özellikle son yıllarda birçok lider hayatlarındaki en büyük stresin iş stresi olduğunu ve bunun ikiye katlandığını söylüyor. Yapılan bir araştırmaya göre iş ile alakalı fiziksel ve mental şikayetlerin %70’i stresten kaynaklanmakta. Bugünün değişen iş dünyasını düşündüğümüzde yani sürekli ulaşılabilir olma, süreyle yarışan şirket atmosferinde koşuşturma, bilgi kirliliği ile mücadele etme ve az imkanla çok iş başarma olgularını dikkate aldığımızda bu stres ile başa çıkmak oldukça zorlaşmakta....
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| | | | Kaynak: Powder/Bulk Solids Ekleyen: Ege Örer 11-22-2016 09:26:23 |  Increases in regulatory oversight and evolving industrial practices are anticipated to fuel the global market for smart manufacturing technologies through 2024, when its value is expected to reach $548.14 billion, according new research from Albany, NY-based Transparency Market Research....
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| | | | Kaynak: CloudTweaks Ekleyen: Fevzi Gökaliler 11-23-2016 09:16:18 |  In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the combination of four key data-centric marketing driving forces including personalization, real-time marketing systems, the employment of contextual clues, and the convergence of Martech and Adtech would lead to more appropriate uses of IoT devices and analytics, and machine learning and personalization bolstering data-centric marketing tactics. As Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey predicts higher marketing budgets in 2017,...
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