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Lack of Marketing Tech Integration is Clouding Customer Insight	Kaynak: KoMarketing Ekleyen: Çiğdem Çintuğlu 08-10-2016 14:54:03
July 6, 2016: Many organizations have implemented marketing and commerce technologies, but a new report has discovered that they are still challenged to integrate and align these resources for more customer insight.... Tümünü Oku..

Todd Marshall Joins Patterson Companies as Chief Marketing and Digital Officer	Kaynak: Business Wire Ekleyen: Bahadır Aktan 08-12-2016 09:36:56
Consumer marketing veteran will drive innovation in the overall Patterson customer experience... Tümünü Oku..

The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams	Kaynak: Netimperative Ekleyen: Canan Erka Özaydın 08-13-2016 09:15:53
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.... Tümünü Oku..

The role of the CMTO is to bring technology to marketing: SapientNitro’s Sheldon Monteiro	Kaynak: Tech / Economic Times Ekleyen: Sinem Sarızeybek 08-15-2016 09:03:39
How SapientNitro is educating CMOs to become technology evangelists and vice versa... Tümünü Oku..

Marketing Automation Missed Its Mark – And Why That’s a Good Thing	Kaynak: CustomerThink Ekleyen: Pelin Şeker 08-22-2016 09:15:52
Only a few years ago, most marketing automation vendors were sprinting to expand their cloud offerings.... Tümünü Oku..

4 Enterprise Marketing Technologies Destined to Disrupt Small Business	Kaynak: Business Ekleyen: Çiğdem Şen 08-26-2016 09:05:31
Trickle down economics may or may not work but trickle down technology certainly does.... Tümünü Oku..

Five tips for how to future-proof your marketing technology	Kaynak: eConsultancy Ekleyen: Yavuz Ertürk 09-03-2016 09:06:43
From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.... Tümünü Oku..

What Tech Tools Do Marketers Use for Personalization?	Kaynak: eMarketer Ekleyen: Engin Işık 09-19-2016 09:13:51
Behavior-based data is critical for customized marketing content ... Tümünü Oku..

Jio’s chief digital marketing officer Martijn de Jong leaves to join Aegon	Kaynak: ET Telecom Ekleyen: Gökhan Süderbay 09-23-2016 09:14:14
According to his LinkedIn profile, Jong was instrumental in setting up partnerships with leading Indian e-commerce companies like Amazon and Flipkart, along with Fintech companies and payment providers and banks.... Tümünü Oku..

Organizations Struggle with Marketing	Kaynak: eMarketer Ekleyen: Deniz Devrim Cengiz 09-24-2016 06:26:13
Changing company culture and assigning responsibility are key obstacles.... Tümünü Oku..

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