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| | | | Kaynak: VISUALISTAN 05-03-2015 10:52:16 |  The meteoric rise in technology over the past three decades has completely changed the relationship between teens and media. Teens are often the first group to adopt a new technology because at that younger age it’s easier for them to pick up new things, but now it seems that every new generation of teens is equipped with a different social skill set based on the advances of technology. It’s amazing to see how far teens and media have come — and to imagine where they’ll go next....
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| | | | Kaynak: Chief Digital Officer 05-12-2015 04:30:58 |  DIGITAL DISRUPTION IS not a new phenomenon. But the opportunities and risks it presents shift over time. Competitive advantage flows to the businesses that see and act on those shifts first. We are entering the third, and most consequential, wave of digital disruption. It has profound implications not only for strategy but also for the structures of companies and industries. Business leaders need a new map to guide them. This article explains the factors underlying these disruptive waves, outlines the new strategic issues they raise, and describes a portfolio of new strategic moves that business leaders need to master....
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| | | | Kaynak: ViralBlog 06-02-2015 03:41:00 |  This story was originally published on igorbeuker.com
From an innovation point of view, for retailers, digital means much more than just ecommerce. They need to master from mobile phone and tablet shopping to social commerce, mobile-optimized e-mails and beacons.
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| | | | Kaynak: CDO Club 06-10-2015 03:24:17 |  5 Powerful Content Strategies from Top Chief Digital Officers & EVPs at A+E, Bravo, Time Warner, Viacom, & Warner Bros.
“While certainly there’s sweeping change…as much as audiences are changing in how they consume content, what we do know is that they still love content.”
So said Kristen O’Hara, Chief Marketing Officer at Time Warner Inc.,
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| | | | Kaynak: Forbes 06-19-2015 07:09:56 |  It seems reasonable to feel like women aren’t getting nearly their due when reports show that only about a quarter of computing jobs are held by women today. Even worse, that’s down from a year ago, when it was more than a third. And several media sources reported heavy disappointment when the jury voted in favor of Kleiner Perkins in Ellen Pao’s gender discrimination lawsuit against the venture capital firm calling it “another blow to women in tech.”...
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| | | | Kaynak: Wall Street Journal 06-29-2015 03:51:39 |  The Cannes advertising festival, which begins Monday, is known for self-congratulatory back-slapping, talk of creativity and a steady flow of rosé. This year something else will likely be part of the mix as industry honchos party on the French Riviera: worry.
The ad industry is in the midst of wrenching change that’s touching every piece of the business. A long list of marketers such as Procter & Gamble, Coca-Cola and Mondelez International have placed their media buying business up for review as they look to cut costs and find agencies versed in the latest digital techniques. All told, over $26 billion in ad spending for companies is in play, according to Morgan Stanley....
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| | | | Kaynak: Pazarlamasyon.com 07-01-2015 04:01:11 |  Dijital dünyanın içinde olan herkes sanırım fark ediyordur ki dijital marka iletişiminde kurallar değişmeye başladı. Takipçi sayılarıyla ölçümlenen sosyal medyanın birinci evresi kapanalı çok olmuştu. İkinci evrede “Yaşasın Engagement” felsefiyle PTA (People Talking About) oranlarımızı yarıştırdık. Ancak sevgili Mark Zuckerberg’in kullanıcı deneyimi diye Facebook algoritmasında durmadan yaptığı değişiklikler ve erişim rakamlarını %1’lere kadar düşürerek markaların dijital bütçelerine göz koymasıyla hiçbir içeriğin takipçiler tarafından görülmemesi “engagement” oranlarının da giderek erimesine yol açtı....
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| | | | Kaynak: Social Business 07-04-2015 05:39:18 |  Günümüzde müşteriniz, yöneticileriniz ve çalışanlarınız “Millennials” yani Y kuşağı bireylerinden oluşuyor. Peki Y kuşağını nasıl yönetirsiniz? Life Hacks: Managing & Retaining [Millennial] Employees adlı infografikte bu kuşaktan olan çalışanları nasıl yöneteceğinizi ve elinizde tutabileceğiniz aktarılıyor. İşte Y jenerasyonunu yönetmenin 10 ipucu:...
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| | | | Kaynak: Strategy& 07-09-2015 15:52:29 |  Digitization has had a particularly profound impact upon the creative sector, which includes the industries of book publishing, print publishing, film and television, music, and gaming. The distribution of content on-line is changing the revenue sources and the very nature of all of these industries in ways that Strategy& continues to measure in this study of the creative sector in Europe, a follow-up to a study that appeared in 2013. The objective of this report is to provide an updated comprehensive view of the impact digitization has had on the creative sector as a whole, with analyses of its effect on consumers, creators, distributors, and publishers....
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| | | | Hazırlayan: Dr. Adnan Veysel Ertemel Dijital Ajans Başkanı , Kare Teknoloji08-17-2015 04:17:49 |  Teknolojik girişimcilikte tam anlamıyla sıçramanın yaşandığı bir süreçten geçiyoruz. Akıllı telefon devrimiyle vites yükselten internet devrimi, ünlü teknoloji yatırımcısı Marc Andreessen’in ifadesiyle1 hemen her sektörü yutmaya başlamış durumda… Müzik ve film endüstrisinden kitap endüstrisine yeni büyük oyuncuların iTunes, Pixar, Amazon gibi dijital devler olması bu gerçeğin bir yansıması....
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