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| | | | Kaynak: Chief Digital Officer 03-15-2015 05:53:32 |  Christine Moorman is the Director of The CMO Survey and a senior member of the Marketing Area at The Fuqua School of Business at Duke University. ...
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| | | | Kaynak: Strategy& 03-15-2015 06:06:10 |  As telecom operators move ever more rapidly into the age of digitization, a growing number of them are appointing high-level executives to lead the charge: Chief Digital Officers (CDOs). Their charge is to gather the cross-functional expertise and capabilities needed to take advantage of their companies’ privileged position as enablers of the digital revolution. A Strategy& survey of more than 100 telecom operators conducted in 2014 offers insight into the number of firms that have done so (22 percent), their backgrounds and place in the corporate organization, and the way they perceive their role....
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| | | | Kaynak: LinkedIn 03-18-2015 04:54:16 |  When’s the last time you Googled yourself?
While it may seem vain, it’s also smart, because that's exactly what other people do before or after they meet you for the first time. If managed well, your digital profile therefore can play an important role in defining your personal brand, promoting corporate agendas, and helping you stand out in a crowded field....
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| | | | Kaynak: YouTube 03-27-2015 04:04:41 |  Mobile Marketing Trends 2015 and current digital space is highlighted in the video. The video illustrates stats, mobile consumer behavior, adoption,mobile usage. Video created by http://www.advids.co...
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| | | | Kaynak: Nextgov 03-28-2015 12:05:48 |  After devoting years to such Silicon Valley companies as Google and Twitter, Jason Goldman announced Tuesday he would soon be helping a new entity strengthen its digital presence -- the federal government.
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| | | | Kaynak: CAPITAL 04-08-2015 04:22:03 |  On The New York Times Company’s annual earnings conference call tomorrow, expect few surprises: 2014’s four quarters won’t be markedly different from 2013’s, the numbers adding up to a business still in mortal struggle, an enterprise in the press vanguard moving its business from print to digital and yet only a quarter to a third of the way there. ...
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| | | | Kaynak: Computing 04-19-2015 04:59:47 |  There is perhaps no other role with as much of a fanfare in the 2015 world of business technology than the chief digital officer (CDO) job (aside from perhaps the "data scientist") - so much so that those taking up CDO positions are raking in as much as £110,000 per annum, according to ReThink Recruitment.
And every organisation seems to be catching the "digital" bug: from the likes of foreign currency exchange provider Travelex to Lastminute.com, and from local councils to heavyweight insurance firms (albeit RSA's CDO Ian Hood left after only two months). Even the government has got in on the act - hiring its first ever CDO, Conall Bullock, to combine the previously separate duti...
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| | | | Kaynak: CMO by adobe 05-02-2015 10:59:39 |  The rise of digital and overwhelming amount of information now available to anyone in buying mode could be bad news for B2B salespeople....
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| | | | Kaynak: Advertising Age 05-08-2015 02:39:03 |  Chief digital officers take home the most digital marketing dough with a salary increase of 7.5% and a range between $156,000 and $301,000, according to a new report from the recruiter Mondo.
That's a leap from last year, when Mondo's survey found chief digital officers' salaries ranged between $148,000 and $280,000. One reason for the increase could be peception...
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| | | | Kaynak: Chief Digital Officer 05-12-2015 04:30:58 |  DIGITAL DISRUPTION IS not a new phenomenon. But the opportunities and risks it presents shift over time. Competitive advantage flows to the businesses that see and act on those shifts first. We are entering the third, and most consequential, wave of digital disruption. It has profound implications not only for strategy but also for the structures of companies and industries. Business leaders need a new map to guide them. This article explains the factors underlying these disruptive waves, outlines the new strategic issues they raise, and describes a portfolio of new strategic moves that business leaders need to master....
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