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| | | | Kaynak: http://www.peppersandrogersgroup.com10-22-2015 06:04:34 |  As the adage goes, you can't manage what you don't measure. So, it's important for companies to apply customer experience metrics such as customer satisfaction and Net Promoter Score (NPS) to help determine how and whether customer programs are making a business impact. But just as some companies don't go far enough in applying customer metrics to gauge their progress, some companies tend to go overboard with these measurements....
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| | | | Kaynak: http://www.peppersandrogersgroup.com10-23-2015 04:05:30 |  It's important for companies to build relationships with customers. Not just relationships, but trusted relationships. Because if a customer doesn't trust that your organization is doing what is in their best interests, they're not going to remain a customer for very long....
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| | | | Hazırlayan: Orkun Oğuz Direkt Bankacılık Genel Müdür Yardımcısı , Akbank10-27-2015 02:21:52 |  As the U.S. House and Senate make last-minute changes to the final wording of the financial-overhaul bill, one thing seems fairly certain: U.S. banks and brokerages stand to lose billions of dollars in revenues as a result of the new rules aimed at providing additional safeguards for consumers on investments and other products....
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| | | | Kaynak: http://www.peppersandrogersgroup.com10-31-2015 17:20:14 |  Although unemployment rates continue to remain high and some market sectors, such as real estate, have not yet rebounded, most corners of the economy continue to gain strength. As corporate financial performance improves, many CEOs are focusing on expanding product sales or diversifying into new markets....
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| | | | Kaynak: http://www.peppersandrogersgroup.com11-02-2015 02:11:54 |  Many executives are in the throes of the budget season, so their discussions with other decision-makers will invariably turn to strategy setting for the coming year. Given the current backdrop - a sluggish economy, the need to manage growing complexity in the multichannel environment, and increased opportunities for using customer data and analytics - executives should be thinking about growing their businesses through customer-centricity....
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| | | | Kaynak: http://www.peppersandrogersgroup.com11-04-2015 03:19:21 |  As the global economy continues to show signs of strength, retail industry CEOs and other senior executives are laser-focused on two areas: revenue growth and customer acquisition. Recent market indicators have been encouraging. For example, general U.S. retail sales rose 0.5 percent in April, according to Market News....
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| | | | Hazırlayan: Özcan Yazıcı Dijital Strateji ve İş Geliştirme Direktörü , Sosyalink11-15-2015 00:49:49 |  Soru şu: Sizin şirketiniz, markanız dijitalleşmenin neresinde? Derdiniz sosyal medyayı mı kullanmak, yoksa markanızı dijitalleştirmek mi? Eğer iş yapış tarzınızı ve organizasyonunuzu geleneksel yapıda tutup sosyal medyanın etinden ve sütünden yararlanmayı hayal ediyorsanız size geçmiş olsun! Yok, olan, olmakta olan ve olacak olana dair güçlü bir idrake sahipseniz gelin şimdi bunu daha görünür hale getirelim…...
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| | | | Kaynak: http://www.peppersandrogersgroup.com11-17-2015 09:27:06 |  Social media sites have played a central role in the antigovernment protests that have surfaced across the Middle East and North Africa. In Egypt, for example, a Facebook page called "We are all Khaled Said" was created to honor a 28-year-old Egyptian who was allegedly tortured and beaten to death by two policemen. Said's death, according to the Facebook tribute page, "has become the symbol for many Egyptians who dream to see their country free of brutality, torture, and ill treatment." The page has thousands of fans and has been been instrumental in galvanizing Egyptian citizens and leading to the recent uprising there....
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| | | | Kaynak: Finans Gündem Ekleyen: Serhat Kutlu 07-22-2016 09:02:51 |  Finansal hizmetler alanında son dönemde teknoloji, müşteri tercihleri ve iş modellerinde yaşanan gelişmeler kurumların piyasa pozisyonlarını ve takip ettikleri iş modellerini önemli ölçüde etkilemeye başladı. Finansal teknoloji dediğimiz kavram ile birlikte yeni iş modelleri, finansal hizmet kurumları ve start-up şirketler arası işbirlikleri ve müşterilerin hayatını kolaylaştıran yeni ürün ve hizmetler kullanıma girmeye başladı. Küresel düzeyde belirli piyasalarda hızla gelişen bu yapıların ülkemizdeki yapılanmayı da önümüzdeki dönemde etkilemesini bekliyoruz....
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