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| | | | Hazırlayan: Sevilay Kop Satış ve Pazarlama Direktörü , Digital Panaroma08-14-2015 02:52:41 |  Her şeyden önce reklama ayırdığınız bütçenin geri dönüşümünü görmek çok önemlidir. Harcadığınız bütçesinin karşılığında ne kadar satış yaptığınızı ve sonucunda ne kadar kar yaptığınızı hesaplayabilirsiniz. Bu nokta, internet reklamcılığını geleneksel reklam yöntemlerinden ayıran en büyük özelliktir....
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| | | | Kaynak: Investopedia 08-23-2015 05:03:55 |  Before your business starts marketing a product, it helps to create an ideal customer who you want to reach with your promotional materials. Once you have your ideal customer, you have a plethora of techniques to pick from. Most of these are low cost/no cost methods (sometimes called guerrilla marketing) and you may use different ones at different stages of your business cycle, or you may utilize them all at once from your business' inception. We'll look at seven of these techniques in more detail. (Do you have what it takes to work in this fast-paced field? This article will help you determine if marketing is for you.
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| | | | Kaynak: Pazarlamasyon.com 09-02-2015 04:11:32 |  E-ticaret sitelerine müşteri seçmek için binbir türlü yol deneniyor. Peki o müşteriyi kendinizi sevdirmek? Müşteriye kendinizi sevdirirseniz markanıza sadık olur ve web sitenize yine gelir. Müşterilerinizin sizi sevmesi için 7 yol:...
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| | | | Kaynak: CloudTweaks Ekleyen: Fevzi Gökaliler 11-23-2016 09:16:18 |  In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the combination of four key data-centric marketing driving forces including personalization, real-time marketing systems, the employment of contextual clues, and the convergence of Martech and Adtech would lead to more appropriate uses of IoT devices and analytics, and machine learning and personalization bolstering data-centric marketing tactics. As Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey predicts higher marketing budgets in 2017,...
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| | | | Kaynak: Forbes Ekleyen: Nedim Kaya 12-21-2016 09:11:10 |  In addition to analytics and data, PRTech is being driven more and more by a shift in thinking where content is a key driver of lead generation, customer growth and, ultimately, revenue. And there is plenty of evidence that Earned media, typically driven by PR, has an outsized effectiveness. Those who acknowledge the connection between the various elements that make up a brand’s content landscape (Paid, Earned, Shared and Owned media) are the ones who understand the potential of this untapped space....
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| | | | Kaynak: DMN Ekleyen: Alev Özger 12-25-2016 09:08:30 |  The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap....
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| | | | Kaynak: Marketing Dive Ekleyen: Pelin Güner 01-19-2017 09:22:31 |  Following 2016's monumental new offerings, the space might be seeing more of a simmer than an innovation spark. ...
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| | | | Kaynak: Forbes 07-01-2020 06:00:28 |  As part of a series that investigates the Chief Marketing Officer title, I sought insight from Kate Bullis, Managing Partner, SEBA International, a specialist executive search firm focusing exclusively on two disciplines—financial stability (finance, risk management, and audit) and go to market (marketing, sales, and strategy)....
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